Tuesday, October 11, 2005

The Sweet Fruit Of A Virtuous Quest


In Canada,
Tim Horton's is the ubiquitous doughnut-shop chain that's gradually forced many of its smaller competitors out of business. Tim Horton's (or Timmie's, as some of its more obnoxiously cutesy supporters call it) hasn't faced any serious competition for many years. When Krispy Kreme announced that it was expanding into Canada, doughnut afficiandos rejoiced, and industry observers predicted trouble for Tim Horton's. Well, Krispy Kreme picked the height of the low-carb craze to open its initial Canadian outlets, and my understanding is their performance hasn't met expecations. Which means we won't be gettiing a Krispy Kreme in our town anytime soon. This is just as well, because a road trip to the closest outlet confirmed that these delicacies are worthy of daily visits. Sweet and light, soft and melt-in-your-mouth, fresh and fully glazed, made with quality ingredients and sprinkled with magical pixie dust that allows you to microwave a day-old one for 6 seconds to achieve that fresh-baked taste. Tim Horton's doughnuts would turn into stone if you tried that with them.

Our next quest? To time our arrival at Krispy Kreme to their "Hot Doughnuts Now" sign being alight. To sample them fresh off the conveyer belt - that would be worth the trip.